Proposal reviews are a crossroads for your team; where the writing revisits the win strategy, compliance is confirmed, competition is ghosted, scoring is tested and story and...
Proposal writing is a team sport, tasking experts from across your organization to collaborate and bring a compliant and compelling win strategy to life in the proposal....
Proposal managers take a lot of guff about their process to-do lists. Team members, writing tasks, graphics, reviews, deadlines, you name it. Sometimes we’ll even add...
All too often, teams jump into writing without the details they need to write a proposal. But many of the writing techniques teams use to write compelling proposals rely on...
Stories have the power to draw attention. For example, “My friend bought a Tesla.” That’s exciting! But when the story is over, it leaves the reader to draw their own...
Why do proposals fail? One reason is they struggle to communicate a clear understanding of the client’s problem. When your proposal fails to communicate a clear understanding...
Quality proposals use Win Themes and Proposal Themes to capture the evaluator’s attention and imagination. Win Themes subtly remind evaluators of your proposition as they...
Quality proposals use Win Themes, or central, overarching messages, to subtly echo the Win Strategy throughout the entire proposal. They also use Proposal Themes: succinct,...
A win strategy is a company's plan for “how to” win the opportunity. It represents a deep understanding of your prospect. It articulates your solution features, benefits and...
